Advertising, they say, is an effective form of communication and yields good results in relatively less time. In a TV commercial, under 10 to 15 seconds you have to express how you are the best. Just for this reason, it is really a tough job creating an advertisement, especially a TV commercial. Finally, it is all your creativity that would appeal the people at large.
But, the moot point is how many TV commercials positively touch you?
To start with a positive note, Amitab's Do Boond Jindagi Ki campaign created such a positive impact which helped to eradicate polio epidemic in the country. Of course, Sharabis at liquor shops also were using this punch line in their own style.
MP Gazab Hai...Sab Se alag Hai..the shadow artists from West Bengal have brought Madhya Pradesh tourism alive with the shadows of their nimble fingers.
If they are not able to appeal the audience, break some news…create some hungama and sensation with curiosity and release the Ad. You are super hit.
Some months back, it was a big news on news-less 24x7 channels, whether Shilpa Shetty was pregnant or not. She endorses 'Prega test kit'. And now she poses with a bump in belly and its cause.
According to Samsung ads, not having their gadgets means you are 2nd Generation Uncle!
Some TV commercials, in the process of adding elements like sex, child etc, totally miss the plot. For example, in one LIC ad, a child suggests his Chachu what insurance policy and type of girl he should go for! This child sounds like a 'Chacha' of his Chachu and that too very unconvincingly.
Yuvi asked all the youth Jeo Jee Bhar Ke by presenting small bottle of Revital capsules. It went well with his Man of the Series performance during last year’s cricket world cup season. But, it couldn't help him not to take an Insurance coverage. Leftie’s Balla nahin chala and on the other hand health too. Now the question is which is the first? Chicken or the Egg?! He took Birla Life Insurance cover then health deteriorated or after finding a trouble with health and went for a Cover drive?! Whatever, Ad drive is going well with all sympathy. We all are there with him …and will be with him …be it his bad time or good times.
Good times. !! Hmm..
Remember King of good times. These Stags in ads pose some very personal questions to us! Gambhir, as a stag asked ‘Have I Made It Large?!’ He was scoring well around that time. Then he got married. Later, his performance, on field, came down and he stopped asking that question.
Then it was Chotta Nawaab, Saif’s turn. Then he too asking this question which none other than Bebo could answer. As far as public is concerned, he might have made it large, so he got a Padma. He wanted even bigger, so was in breaking news of a biz man’s nose. He could make it large, where no politician could make it on that particular day amidst big UP elections.
Now it’s King Khan, after slapping his director's husband, asking ‘Have I Made It Large?!’
Slogans of some Ads are aphrodisiacal, if not to all …at-least to some of my stag friends. They read a mosquito repellent Good Night's ad. …Push Karo …Khush Raho! with a wink ;)
But, the moot point is how many TV commercials positively touch you?
To start with a positive note, Amitab's Do Boond Jindagi Ki campaign created such a positive impact which helped to eradicate polio epidemic in the country. Of course, Sharabis at liquor shops also were using this punch line in their own style.
MP Gazab Hai...Sab Se alag Hai..the shadow artists from West Bengal have brought Madhya Pradesh tourism alive with the shadows of their nimble fingers.
If they are not able to appeal the audience, break some news…create some hungama and sensation with curiosity and release the Ad. You are super hit.
Some months back, it was a big news on news-less 24x7 channels, whether Shilpa Shetty was pregnant or not. She endorses 'Prega test kit'. And now she poses with a bump in belly and its cause.
According to Samsung ads, not having their gadgets means you are 2nd Generation Uncle!
Some TV commercials, in the process of adding elements like sex, child etc, totally miss the plot. For example, in one LIC ad, a child suggests his Chachu what insurance policy and type of girl he should go for! This child sounds like a 'Chacha' of his Chachu and that too very unconvincingly.
Yuvi asked all the youth Jeo Jee Bhar Ke by presenting small bottle of Revital capsules. It went well with his Man of the Series performance during last year’s cricket world cup season. But, it couldn't help him not to take an Insurance coverage. Leftie’s Balla nahin chala and on the other hand health too. Now the question is which is the first? Chicken or the Egg?! He took Birla Life Insurance cover then health deteriorated or after finding a trouble with health and went for a Cover drive?! Whatever, Ad drive is going well with all sympathy. We all are there with him …and will be with him …be it his bad time or good times.
Good times. !! Hmm..
Remember King of good times. These Stags in ads pose some very personal questions to us! Gambhir, as a stag asked ‘Have I Made It Large?!’ He was scoring well around that time. Then he got married. Later, his performance, on field, came down and he stopped asking that question.
Then it was Chotta Nawaab, Saif’s turn. Then he too asking this question which none other than Bebo could answer. As far as public is concerned, he might have made it large, so he got a Padma. He wanted even bigger, so was in breaking news of a biz man’s nose. He could make it large, where no politician could make it on that particular day amidst big UP elections.
Now it’s King Khan, after slapping his director's husband, asking ‘Have I Made It Large?!’
Slogans of some Ads are aphrodisiacal, if not to all …at-least to some of my stag friends. They read a mosquito repellent Good Night's ad. …Push Karo …Khush Raho! with a wink ;)
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